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TikTok is introducing a new feature that enables them to lessen the amount of AI-made media appearing in their timelines. This step comes as the service revealed that it now features in excess of 1 bn content made with AI.

Testing and Rollout

This change is undergoing trials over the coming weeks before a global release. This advancement comes amid a surge in AI content, driven by emerging video-generation tools.

The Broader AI Trend

It has been noted that approximately one in 10 of the quickest rising video streams on a competing service only show content made by AI. A considerable share of this material is considered “AI slop”, a term for inferior, bulk-generated content that is often absurd or surreal.

“We know from our community that numerous viewers enjoy content made with AI tools, including AI artwork to educational videos, and we aim to provide users the option to see more or less of that, according to their own preferences,” said a spokesperson.

AI on the Platform

The service disclosed that there are now 1.3 billion videos on its network labeled as AI-generated. In total, over 100 million media items are uploaded to the platform every day, making AI-generated material a relatively small portion of its overall inventory.

User Control Features

Viewers will be in a position to reduce or increase the level of AI-generated videos they see by using the content preference setting in the application and choosing AI-made media. Additional categories that can already be modified under the filter include politics, fashion, aesthetics, and movement.

Platform Guidelines

The platform’s rules mandate creators to tag convincing AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.

In addition, the service will now add an AI-generated watermark to content created with its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to stop users from attempting to bypass the tagging system.

Responsible AI Funding

TikTok is also launching a $2 million educational fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This project will benefit educational bodies focused on training computer science.

Content Safety Approach

TikTok has justified its content review process, amid controversy over intentions to lay off numerous safety staff in the UK. The company is planning to eliminate hundreds of positions in its content moderation division in the UK capital, with labor groups and online safety experts expressing worry that staff are being displaced by automated systems.

A senior executive stated that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most graphic content before it is viewed by humans. The platform stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.

“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”